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A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

Glossary Study material

Study material

Teaching texts, manuals, videos and other tools that support independent or organised learning in the course.

A

A/B testing Accessibility Accessibility Statement Accreditation Acquisition marketing Activation Function Adaptation AdBlock Advertiser Advertising Campaign Advertising Council Advocacy marketing Affinity analysis Agentic AI Agro & special industries AI Agent AI Automation AI bot AI chatbot AI chatbot for sale AI flow AI marketing AI marketing AI marketing AI Overviews AI Sales assistant AI transformation AI-generated Content Algorithm Alumni Club Amazon Analytics Anomalous Detection Answer Engine Optimization - AEO Api Apify Company Details Scraper Application Art & culture marketing Artificial Intelligence Audience Segmentation Automation Marketing Automation of emails AutoML

B

B2B B2B lead generation B2B marketing B2B sales support B2C B2C marketing Backlink Backlinks Bagging (Bootstrap Aggregating) Banner Barter Beauty marketing Blended learning Blog Bonus module Bootstrap Bounce Rate Bounce Rate Brand Awareness Brand marketing Brief Bug tracking Business Directory Scraper Buzzword

C

C2C marketplace Call to Action (CTA) Cardinality Carousel Cartogram Cash Flow CEO Certificate Certificate Certified Accessibility Expert Chatbot Chatbots and automation CLT - Central Limit Theorem Community marketing Company course Company Data Providers Company Database Company Database (accessibility database) Company specialized in accessibility Compliance Audit Consolidation of knowledge Construction / real estate Content Personalisation Conversational AI Cookie Core Web Vitals Coresignal Database Corporate Identity Course Course Administrator Course code Course content Course contract Course output Course Portal Course price Course sponsor Crawling CRM (Customer Relationship Management) CRM marketing CRM system Crop Marks Cross Validation Crypto marketing Cryptocurrency CTA (Call to Action) CTR (Click-Through Rate)

D

D2C marketing Dark web Data Data mining Data Privacy Data-Driven Marketing Database Datamart Date of the course Deep Learning Design Manual DevOps Digital agency Digital education Digital Footprint Digital Marketing Digital Marketing Digital marketing Digital Pie Digital Transformation Diploma Direct marketing Direct marketing Discussion forum Display advertising Distribution Domain Drop Dropbox Duplicate content

E

E-A-T E-A-T (Expertise, Authority, Trust) E-commerce E-E-A-T E-learning EAA eBay Eco/green marketing EDA (Exploratory Data Analysis) Education Education cycle Educational platform Electronic registration Email marketing Email marketing Email marketing campaign Emotions in Marketing Encoding Engagement rate Ephemeral content Eshop marketing ETL (Extract, Transform, Load) Etsy Evaluation Event marketing Event venue / festival marketing Evergreen content Expansion Experiential marketing External lecturer

F

Farmer marketing / agro Fashion marketing Featured Snippets Features snippets Feedback Final Exam Financial contribution Financial sector FinTech marketing Focus Group Follow-up Free course Freelancer / personal branding marketing Freemium Model Frequency Functional skills Funnel Funnel Optimization

G

Gamification Gaming marketing GDPR Geo-targeting Gif Google ads Google Ads Google Analytics Google Discover Google Gemini Graduate Grant Grants Grants Graphic Design Green Marketing Growth Hacking Guerrilla marketing Guerrilla marketing

H

H2H marketing Hashtag Marketing Headline Health & Services Heatmap High-Impact Content Hoax Holiday marketing Hourly subsidy HR agency HTML5 Hybrid course Hyperlocal marketing Hyperpersonalisation

I

Impression Inbound Marketing Incognito Mode Increase in sales Individual plan Influencer Marketing Influencer marketing Innovation in education Insight Instructor Interested Intranet

J

Joomla Journey Mapping JPG

K

K-cores K-means Kaufland Keyword analysis Keyword Clustering KPI (Key Performance Indicators)

L

Labour Office Landing Page Layout Lead Lecturer License Lifelong learning List of Companies LLM SEO / Generative Engine Optimization Logo Lorem Ipsum Lovebrand Loyalty marketing Luxury marketing

M

Malware Manual Accessibility Testing Marketing Agency Marketing agency Marketing for air conditioning Marketing for B2B Marketing for developers Marketing for financial institutions Marketing for horses Marketing for horses (equine) Marketing for politicians Marketing for the agro sector Marketing Mix 4P Marketing Strategy Mental hygiene Mentor Meta (facebook) pixel Methodology Mobile marketing Mobile-First Indexing Module Moodboard

N

Native Advertising Native Advertising Neural network Neuromarketing New qualification Newsletter NFC Niche Community SEO Non-profit organisation Nonlinear Regression Nonprofit marketing Notification

O

Offline marketing Offline marketing Omnichannel Content Hub Omnichannel Experience Omnichannel Marketing Online agency Online course Online marketing Online marketing OOH advertising Optimization Organic Traffic Outdoor marketing (OOH) Outscraper Outsource Oxylabs

P

Performance marketing Personal Branding Personnel agency Phishing Pinterest PNG Podcast Positioning PPC - Pay per click PPC advertising PPC agency Practical teaching Prediction in Marketing Predictive Search Professional examination Prompt

Q

QR Code Quality Assurance (Accessibility) Quality guarantee Quality Score Quota

R

Recognition of education Recruitment Recruitment marketing Recruitment of participants Refresher course Register Regression Remediation Services Report Responsive Design Restaurant & gastro marketing Retail marketing Retargeting Retention marketing Retraining allowance Retraining course ROI (Return on Investment) RTB

S

Sales Marketing Sales support Scam Schedule Scoring ScraperAPI Scraping company information Screaming frog Screen Reader Friendly Search Engine Search Everywhere Search Intent Selling things Seminar SEO SEO optimization Server Slido Slogan Social Business Social media agency Social media marketing Spam Speakers Stream Study material Subscriber Login Subsidy Supplier SWOT analysis

T

Talent development Team building Teambuilding Telemarketing Template Testing Tools (Accessibility) TikTok Marketing Title tag Tone of voice Tourism Trainer Training Trial period Trojan Horse Tutor

U

Unethical Advertising University course Upsell / Cross-sell marketing URL Slug User-Generated Content User-Generated Content (UGC) Campaigns USP (Unique Selling Proposition)

V

Veterinary marketing Video course Video Marketing Video marketing Video SEO / Short-Form Viral Marketing Voluntary Product Accessibility Template (VPAT)

W

Watermark WCAG Web Analytics Webinar Website

X

XML

Y

YouTube YouTube Analytics

Z

Zero-Click Search Zero-Click Searches

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