Micro-certification in Digital Marketing

Micro-Certificate in Digital Marketing – confirms the acquisition of specific learning outcomes in digital marketing channels, campaign planning and the basics of online analytics.

what-does-the-micro-certification-cover

The microcertificate certifies that the graduate:

has mastered the basics of digital marketing (web advertising, social media, email marketing, content marketing),

works with basic performance metrics (CTR, CPC, conversions, ROAS),

knows how to design simple campaigns correlated with campaign goals (acquisition, increasing brand-awareness, retention),

understands the logic of the customer journey (awareness – consideration – conversion – loyalty) and the place of marketing channels in it,

know how to read basic analytics reports (e.g. Google Ads, Meta Ads, SEO audit) and draw simple conclusions from them to improve campaigns.

range-microleadership

Form: educational program leading to a micro-certificate
Scope: 100 teaching hours
Model: combination of online learning, sandbox practice/demo accounts and case studies

On successful completion of all requirements and final assessment, the graduate receives a micro-certificate in both electronic and paper form (or both), which is also a public document.

Alumni Profile

Digital Marketing Micro-Certificate Graduate – Dataswans

understands the basic principles of digital advertising and online brand visibility functions,
knows how to plan simple campaigns within a limited budget,
knows basic campaign settings in major media ecosystems (e.g. Google Ads, Meta Ads – in demo/test accounts),
understands the meaning of keywords, audiences and setting up conversion events,
know how to read and interpret campaign results and suggest simple optimizations,
know how to use the outputs to communicate with marketing agencies or internal marketing team.

where-micro-certification-can-be-used

as a standalone certificate for people working in marketing, business, e-commerce, service, and nonprofit organizations,
as additional education to formal education (e.g. MBA, marketing, management, economics, IT studies),
as a document confirming qualifications in a CV, portfolio or European Portfolio systems (e.g. Europass),

The Micro-Certificate in Digital Marketing comprises 5 thematic modules taught over a total of 25 hours:

1. Introduction to digital marketing and marketing strategy

what is digital marketing,
the basics of target audiences and customer journeys,
an overview of the main online channels (SEO, SEM, social, email, or marketplace).

2. SEO and web visibility in organic category

technical SEO basics,
working with keywords and content,
basic website performance metrics.

3. PPC Campaigns (Google Ads, Meta Ads)

basics of setting up ad campaigns,
campaign goals (CTR, CPC, conversions),
analysis of results and simple optimizations in demo/sandbox accounts.

4. Social Media and Content Marketing

the role of social networks in digital marketing,
simple content calendar,
basic analysis of post performance (reach, engagement, conversions).

5. Analysis, performance measurement and final case

working with reports and basic marketing analytics,
interpreting results and suggesting changes,
short final assignment/case study with feedback.

who–teaches–teachers

The program is taught by experienced practitioners from the Dataswans Academy:

Mgr. Andrej Krchňavý – lecturer, specialist in digital marketing and performance marketing (Google Ads, Meta, TikTok, SEO),

Other specialists from the Dataswans team in the fields of:

PPC advertising,
SEO & technical audit,
data analysis,
e-commerce and conversion analysis.