Dataswans Academy

Work effectively with data, documents and AI tools

The course focuses on practical applications in marketing, business, data analysis, programming and creative work.

Micro-certification in Digital Marketing

Using artificial intelligence for small and medium-sized businesses

After the course, participants will be able to put meaningful AI solutions into practice, even without a technical background.

Data analysis in Python and R – for advanced

The course combines theory with practical tasks oriented to real-life scenarios in marketing, finance, healthcare or research.

Data analysis in Excel – for advanced users

The course is based on real examples from practice and helps to make data-driven decision making more effective.

PPC specialist – advanced

Advanced prompt engineering

The course focuses on practical applications in marketing, business, data analysis, programming and creative work.

SEO copywriting: how to write for Google and people

In the course you will learn why it is important to write content for Google and people and how to identify the needs of your target audience. You will learn how to select and use keywords, how to structure an article properly (headings, introduction, breakdown, conclusion) and how to create reader and search engine friendly content. You will learn how to optimize headlines, descriptions and multimedia, as well as test, edit and maintain content. The course also includes practical workshops and case studies

How to create content that sells

Employees of small and medium-sized businesses, internal managers, salespeople, management assistants, start-up entrepreneurs, and anyone who wants to use artificial intelligence to increase the efficiency and profitability of the company.

How to effectively set up and evaluate events in GA4

Entrepreneurs, marketers, analysts, webmasters and anyone who wants to gain skills in GA4 setup

PPC advertising from A to Z

In the course you will learn the basics of PPC advertising, its principles, advantages and history. You will learn how to choose the right advertising platform (Google Ads, Sklik, Meta Ads and others), define campaign goals and budget, research and select keywords, create advertising texts and visuals. You will learn how to optimize landing pages, launch and optimize campaigns, as well as measure, analyze and evaluate their results. The course also includes practical examples and case studies.

Excel for data analysis

In the course you will learn the basics of data analysis in Excel, working with tables, sorting and filtering data. You will learn how to use advanced formulas, contingency tables and charts, as well as how to analyse data using Power Query and Power Pivot tools. You'll learn how to visualize results, create reports and apply what you've learned through practical examples and real-world case studies.

Data visualisation

In this course, you will learn the basics of data visualization and get an overview of Power BI and Tableau tools.

How to work with data ? Data analytics

In the course you will learn the basics of working with data and data analytics, to acquire, clean and prepare data for analysis. You will learn how to analyse and visualise data in Excel, Google Sheets and simple analytical tools, the basics of statistics and how to interpret results. You will learn how to use data in decision-making and business.

Prompt Engineering – how to communicate effectively with AI tools

This course will teach participants how to interact effectively with artificial intelligence through prompt engineering. They will learn the principles of creating precise instructions for AI, techniques for context-rich prompts, and methods for optimizing outputs. The course practically applies these skills to marketing, sales and customer service processes, including specific tools such as ChatGPT and Gemini

How to be more efficient with AI?

The course is divided into five modules: an introduction to AI assistants in work and business (6 hours), automating routine tasks and time management with AI (8 hours), AI to support communication and team collaboration (6 hours), data analysis and decision making with AI (6 hours), and personal setup and safety when using AI assistants (4 hours). The total scope of the course is 30 hours.

ChatGPT for entrepreneurs

In the course you will learn what ChatGPT can do and how it can help your business, including its practical use in marketing, sales and customer service. You'll master business process automation with ChatGPT, business content creation and data management using AI. You'll also learn to recognize the ethical, security, and technical limits of using ChatGPT in business.

Artificial intelligence basics for beginners

Artificial intelligence course for employees and managers of small and medium-sized companies. You'll learn how to use AI tools like ChatGPT for everyday tasks, automation and data analysis. The course is 36 hours long, includes hands-on demonstrations and group exercises. High school education and basic computer literacy are prerequisites.

AI in business – how to increase efficiency and profitability

The course focuses on the practical application of AI in business and everyday work, where participants will learn how to streamline business processes using modern AI tools. It includes five modules covering an introduction to AI, automation, marketing, data analytics and ethical challenges. The course is designed for employees of small and medium-sized businesses, managers, salespeople, assistants and start-ups.