Course presentation
Target Group
Entrepreneurs, marketers, salespeople, beginners and advanced users – anyone who wants to gain comprehensive skills in PPC ads and know how to use them effectively to grow their business.
Individual modules of the program and their scope
- Introduction to PPC advertising – principles, benefits and history – 4 hours
- Choosing an ad platform (Google Ads, Sklik, Meta Ads, others) – 6 hours
- Defining campaign goals and budget – 4 hours
- Keyword research and keyword selection – 6 hours
- Creation of advertising texts and visuals – 6 hours
- Optimization of landing page – 4 hours
- Campaign launch and optimization – 8 hours
- Measuring, analyzing and evaluating results – 6 hours
- Case studies and practical examples – 4 hours
Total course schedule: https://drive.google.com/file/d/1nMWr8A8WVy2CX7d68Qg93BnSvUOpy8Pt/view?usp=sharing
Participant Ranking Requirements
- Completed secondary education with a high school diploma
- Basic computer literacy
- Recommended: proficiency with internet, email, office tools (Word, Excel) and interest in new technologies
Sign up for a course via this form.
Graduate Profile
The graduate of the course will be able to independently set up, run and optimize PPC advertising campaigns on various platforms, analyze results, evaluate ROI and use PPC advertising to increase sales and business visibility.
Education Methods
- Example using presentations
- Group work and discussion
- Practical demonstrations and case studies
- Final individual exercise
Technical, material and spatial security
The training takes place in a training room The Spot with a capacity of min. 8 persons. The room is equipped with:
- Projector or interactive whiteboard
- PC / laptop for lecturer
- Wi-Fi connection
- Flipchart or whiteboard
Method of payment and billing
- After confirmation of your application, an advance invoice will be sent to you by email.
- The invoice contains all payment details, including the variable symbol and account number.
- The course must be paid by bank transfer no later than 5 working days before the start of the course.
- On receipt of payment, we will issue and send you a proper tax invoice (proof of payment).
- Payment can only be made by invoice, no cash or credit card will be accepted on site.
- Payment in two instalments can be arranged on request.
Storno terms and refund policy
- Free cancellation is possible at least 7 calendar days before the start of the course.
- Cancellations made between 6 and 1 day prior to the course will be charged a cancellation fee of 50% of the course price.
- Not attending a course without notification is considered a binding order – course fee is non-refundable.
- Refund Policy:
- In case of a justified cancellation (early cancellation, insufficient number of participants, cancellation of the course by the organizer), the full amount paid will be refunded back to your account within 7 working days from receipt of the written notification or decision to cancel.
- In the event of a partial cancellation, the appropriate percentage of the price will be refunded according to the above terms and conditions.
Change of date or participation
- In case of serious reasons it is possible by agreement:
- reschedule participation to another date, or
- Transfer the application to another person (substitute).
General Terms and Conditions
Link to GTC– https://drive.google.com/file/d/18JHjbL1Xw94sBaDDE-PrMObiwXZpAB4W/view?usp=sharing
Lectors
- Mgr. Andrej Krchňavý
- Ing. Adam Krchňavy