Course presentation
Target Group
This course is designed for beginners and advanced learners who want to master creating content for websites, blogs, e-commerce sites and other digital channels. The target audience is copywriters, marketing specialists, entrepreneurs, students and anyone who wants to improve the visibility and effectiveness of their content online.
individual-program-modules-and-their-scope
- Introduction to SEO copywriting: why you should write for Google and people – 2 hours
- Knowing your target audience and analyzing reader needs – 2 hours
- Keyword and Research: How to Choose and Use the Right Phrases – 3 hours
- Article Structure: Headings, introduction, text breakdown, and conclusion – 3 hours
- Creating Reader and Search Engine Friendly Content – 3 hours
- Optimize captions, descriptions and multimedia (images, videos) – 2 hours
- A/B testing, editing and content maintenance – 2 hours
- Practical workshops and case studies – 3 hours
Total course schedule: https://drive.google.com/file/d/1HHNevaUJ7p_lWK-BNlUfp6ISfWTq2H3a/view?usp=sharing
Requirements-for-participant-inclusion
- Basic Computer Literacy
- Interest in writing and marketing
- Recommended: Experience in content creation or client communications
Sign-up for a course via this form.
Graduate Profile
A graduate of the course will be able to:
- Understand the principles of SEO copywriting and their impact on online content visibility
- Conduct keyword research and analyze target audience needs
- Create structured, reader and search engine friendly articles and websites
- Optimize headlines, introductions, descriptions and multimedia content for better search engine rankings
- Test and edit content according to the results of A/B testing and effectiveness analysis
- Apply knowledge to real-world examples and case studies
Methods of Education
- Example using presentations
- Practical workshops and group exercises
- Individual and group feedbacks
- Case studies and analysis of real campaigns
- Final individual exercise
Technical, material and space security
The course takes place in The Spot s modern training building with a capacity of min. 8 participants. The room is equipped with:
- Projector and interactive whiteboard
- PC/notebook for the lecturer
- Wi-Fi connection
- Flipchart and whiteboard
- Snacks during breaks
Method of payment and invoicing:
- After your application has been confirmed, a back invoice will be emailed to you.
- Invoice contains all payment details including variable symbol and account number.
- The course must be paid by bank transfer no later than 5 working days before the start of the course.
- On receipt of payment, we will issue and send you a direct tax invoice (proof of payment).
Payment can only be made on the basis of an invoice, no cash or card payment on the spot.
On request payment can be arranged in two instalments.
Terms & Conditions
- Free cancellation of participation is possible no later than 7 calendar days prior to the start of the course.
- In case of cancellation 6 to 1 day prior to the course, a service fee of 50% of the course price will be charged.
- Not attending a course without notification is considered a binding booking – course fee is non-refundable.
Money-back:
- In the event of a justified cancellation (early cancellation, insufficient number of participants, cancellation of the course by the organizer), the entire amount paid will be refunded back to your account within 7 working days of receipt of the written notification or cancellation decision.
- In the event of a partial cancellation, the relevant percentage of the price will be refunded according to the above terms and conditions.
Change of date or participation:
- In case of serious reasons it is possible by agreement:
- reschedule participation to another date, or
- transfer the application to another person (substitute).
General Terms and Conditions
Link to GTC– https://drive.google.com/file/d/18JHjbL1Xw94sBaDDE-PrMObiwXZpAB4W/view?usp=sharing